Davao malls, other business establishments cash in on Pacquiao-Morales

DAVAO CITY (MindaNews/18 November) — Sino ang tatapos? (Who will finish) asks a plug for a television network’s special on the Grand Finale Sunday between Filipino boxing champion Manny “Pacman” Pacquiao and Mexican legend Erik “El Terible” Morales.

As in previous boxing trilogies that thrilled boxing fans all over the world, sports aficionados here are going to find out no matter the cost.

Malls, hotels, bars and restaurants have put up their own marketing stunts to perk up sales and capture the market based on the turnout in past fights. Even the poor around Bangkerohan public market can see the fight live, thanks to local officials’ initiative.

Shopping malls will replace the screenings of Hollywood and local films with a live telecast of the much awaited bout in Las Vegas’ Thomas and Mach Center where the two boxers will hold the concluding fight of their own trilogy.

At Gaisano “G-mall”, tickets are available at P400 per head at Cinema 1 where the James Bond movie Casino Royale has been shown since Wednesday. The mall has reserved at least 1,000 seats for the show. During the Pacquiao–Larios match in July, they opened the mall’s Bingo hall.Read full story here.


About mindanaw

A Journalist from Mindanao

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