Jollibee mascot: Mindanao’s unofficial road guide?

Having an opportunity to go around some parts of Mindanao in a month’s time, I can agree to this report. It could be for some pursuit of self-interest —but maybe an invisible hand helps a motorist or passenger with a sign at least for how far one is from a city or at least an area considered by Jollibee as “progressive” worthy of a restaurant branch.

Here ius the report of Carol Arguillas on this:

DAVAO CITY (MindaNews/06 May) — The mascot of the popular food chain Jollibee
has become Mindanao’s unofficial road guide, as billboards and signages along
the highway inform commuters it’s just a few kilometers away to the next
Jollibee (or the next city) in Mindanao’s 27 provinces and 27 cities. The signages of the Department of Public Works and Highways (DPWH) along
Mindanao ‘s highways, particularly on the distance from one point to the other
are few and far between.

On the road to Butuan from Davao City, one cannot miss the Jollibee signages
that say you’re 183 kilometers away from Butuan; or on the road to Valencia
from Davao City; or Cagayan de Oro to elsewhere. The signages don’t make you
forget how far or near you are to the next Jollibee branch in the next city.

The popular food chain lists on its website, 40 branches in Mindanao.
MindaNews counted 11 in Davao City, six in Cagayan de Oro, five in Zamboanga,
three in General Santos, two in Butuan, and one each in Cotabato, Digos,
Dipolog, Iligan, Kidapawan, Koronadal (or Marbel), Oroquieta, Ozamiz,
Pagadian, Surigao, Tacurong, Tagum and Valencia City which recently started
its 24-hour operations.

Not included in the website are Jollibee branches located in Panabo City,
Ipil in Zamboanga Sibugay and a mall outlet in Tagum City.

The 24-hour operation in the Valencia branch started mid-March and was based
on a survey. The Davao-Cagayan de Oro road via Bukidnon is a very busy
highway, where travel is 24 hours a day, seven days a week.

Davao City has only one 24-hour store, among the 11 branches here. (Carolyn O.


About mindanaw

A Journalist from Mindanao

4 responses to “Jollibee mascot: Mindanao’s unofficial road guide?”

  1. migs says :

    Less cost for the government.. more ads for Jollibee.

    But this signages really helps motorists..


  2. kokegulper says :

    Har, har,har! When we were trekking our way to Epol Falls in Marilog district and traversed the paved highway, a jolibee signage said Jolibee Valencia is just 104 Km away and Jolibee davao is some 74 km away. I suddenly wished there was one chicken who’d crossed our way! And was hopeful, they’d deliver this far!hahaha!

  3. ivatzt says :

    Hi My Name Is ivaukl.

  4. BOY NEGRO!!! says :

    there are 2 jollibee branches in dipolog,pagadian and ozamiz.And there are 15 or more jollibee branches in davao…13 in cdo…10 in zamboanga..and 6 in general santos….

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: